Bill Penczak

Managing Director



Bill has more than 25 years of experience developing actionable revenue and brand strategies for business to business and professional services companies. Strengths include revenue-centric market planning, aligning marketing and sales, brand positioning, creative development, process management, and developing people. In his first ten years of professional services marketing leadership roles, he was made a shareholder twice and honored twice as a finalist for national Marketer of the Year by the Association for Accounting Marketing.


  • Association for Accounting Marketing (AAM)
  • Miller Heiman Sales Training Certified and Trainer Certified


  • “The Missing Link Between Marketing and Sales”
  • Former COO of a Houston consulting firm
  • Experience internationally, nationally, regionally, and locally
  • Led the global natural resources group for a top-10 global CPA firm; created the firm’s first global pipeline process which was expanded to all the key industry groups and led to four global wins from the top 20 list in the first year of implementation from scratch
  • Sales teams he managed at another firm generated half the net new non-recurring revenue for the firm
  • Energetic public speaker and author on marketing and sales issues; former editor of Growth Strategies magazine, the publication of the Association Accounting Marketing
  • Led the firm’s effort to create a sustainable niche program for industry and service line niches, including a sales pipeline discipline and supporting marketing campaigns