MARKETING & SALES EFFECTIVENESS
During our client conversations, we heard common issues related to marketing for entrepreneurial companies.
- The Disconnects Between Entrepreneurs and Marketing
- Lessons Learned: Understanding your Customer
- Bridging the Marketing and Sales Chasm
- Three Marketing Success Stories (That Required a Leap of Faith)
We’ve assembled interviews with a number of company owners who will share their experiences in each of these areas, with some addition commentary from Briggs & Veselka Managing Director Bill Penczak, who has experience guiding companies and entrepreneurs toward a cohesive marketing strategy that reflects their business strategy.
Marketing means different things to different companies, and the ensuing confusion can diminish the effectiveness of marketing investments. In this video, you will hear both B2B and B2C perspectives on what entrepreneurs don’t understand about marketing (and what marketers don’t understand about entrepreneurs). Stories are from Mush Khan, CEO & Board Member, APS Plastics & Manufacturing; Ryan Soroka, Entrebrewneur & Co-Founder, 8th Wonder Brewery and Eatsie Boys; and Bill Penczak, Managing Director, Briggs & Veselka.
Lessons Learned: Understanding Your Customer
The most successful companies exhibit a laser focus when it comes to their customers. Yet as companies grow, management and owners tend to become more inwardly focused, which can distance them from their customers and the market. You’ll hear some valuable tips for staying connected to the market from Ryan Soroka from 8th Wonder Brewery; Mush Khan, CEO & Board Member, APS Plastics & Manufacturing; and Rod Fernandez, President, Affordable Tours.
Bridging the Marketing and Sales Chasm
In an earlier video, we heard about what entrepreneurs don’t understand about marketing. The waters are further muddied when the topics of marketing and sales enter the picture. And while there’s a distinction in the two disciplines, it is essential for these functions to work in harmony, or the discord can lead to reduced effectiveness for growing companies. Featuring Bill Penczak, Managing Director, Briggs & Veselka; Rod Fernandez, President, Affordable Tours; and Mush Khan, CEO & Board Member, APS Plastics & Manufacturing.
Is marketing an art or a science? The answer is “yes”. Sometimes company owners must yield to their gut instinct, and make a calculated risk in the hopes of a marketing success. In this video you’ll hear success stories borne of risk from Ryan Soroka, Entrebrewneur & Co-Founder, 8th Wonder Brewery and Eastsie Boys; Bill Penczak, Managing Director, Briggs & Veselka; and Mush Khan, CEO & Board Member, APS Plastics & Manufacturing.