Marketing & Sales Consulting

How We Can Help

  • Underperforming sales teams
  • Unmeasured marketing ROI
  • Current marketing is tactical and doesn’t support the business plan
  • Poor or no internal communications


  • Market Planning
  • Aligning Marketing with Sales Pipeline and Business Plan
  • CRM Systems Selection
  • Mission, Vision, and Values Development
  • Internal Communications/Tone from the Top
  • Customer and Market Research
  • Customer Satisfaction Studies
  • Employee Satisfaction Surveys
  • Agency Selection
  • Job Descriptions and Accountability Metrics for Marketing Team Members
  • Sales Compensation Modeling
  • Content Strategy and Execution
  • Digital Strategy
  • Public Relations
  • Advertising Planning

Clients Served

  • Business to business in which sales effectiveness needs to be improved
  • Consumer Goods and services
  • Human resources departments—industry agnostic


Bill Penczak

Managing Director


Long View: Disconnects Between Entrepreneurs and Marketers

Fast Facts

  • Practice leader brings international, national, regional, and local marketing experience
  • Specialization in B2B, retail, consumer packaged goods, technology & media, and professional services
  • Primary focus of engagements is to add greater productivity and accountability to the sales process, using marketing, sales management, and digital tools
  • Have extensive experience with tone from the top/internal communications from formation of mission, vision, and values to internal communications plans to support it
  • Placed more than $500 million in media in more than 25 years