Bridging the Marketing & Sales Chasm

In an earlier video, we heard about what entrepreneurs don't understand about marketing. The waters are further muddied when the topics of marketing and sales enter the picture. And while there's a distinction in the two disciplines, it is essential for these functions to work in harmony, or the discord can lead to reduced effectiveness for growing companies. Featuring Bill Penczak, former Managing Director of Marketing, Briggs & Veselka; Rod Fernandez, President, Affordable Tours; and Mush Khan, CEO & Board Member, APS Plastics & Manufacturing.