Most strategic plans lie fallow on in a binder on the shelves of executives, well-intended but poorly executed. In this video, you'll hear four insights about what's wrong with most strategic plans:
- Most are tactics, not strategies
- Most aren't promulgated from the top of the organization
- There's often fear of failure
- The right people are not involved from the start
These prescient comments come from Donny Shimamoto of IntrapriseTechKnowlogies LLC; Danielle Allen, Senior vice president of global communications and technology commercialization at Flotek; and John Cooney of Briggs & Veselka.