Innovation is a process, not a project.

Many middle market companies take the 'scatter brain' approach to innovation, attempting to focus on many different potentially 'game changing' projects to revolutionize their business. In this video, Danielle Allen, Senior VP of Marketing & Communications at Flotek Industries Inc, and Donny Shimamoto, Managing Director and Founder of Intraprise TechKnowlogies LLC discuss the processes needed to manage your innovation efforts and maximize their effectiveness. Hear a step by step process to create, experiment, adopt, and measure new innovative ideas that can kick start your business.

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