Many middle market companies forget to think about the 'bigger picture' when it comes to creating their strategic plan. In reality, the strategic plan is driven by multiple financial and non-financial metrics. In this video, Danielle Allen, Senior VP Marketing & Communications of Flotek Industries, Inc., and Donny Shimamoto, Founder of IntrapriseTechKnowlogies LLC, explain the purpose of a strong strategic plan and its influence on business performance.

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