Is marketing an art or a science? The answer is "yes". Sometimes company owners must yield to their gut instinct, and make a calculated risk in the hopes of a marketing success. In this video you'll hear success stories borne of risk from Ryan Soroka, Entrebrewneur & Co-Founder, 8th Wonder Brewery and Eatsie Boys; Bill Penczak, former Managing Director of Marketing, Briggs & Veselka; and Mush Khan, CEO & Board Member, APS Plastics & Manufacturing.

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