Long View Video Series

HUMAN CAPITAL

“I think there was such a focus on the rational in the past, “We want to do x to do y,” people can’t connect to that, that doesn’t get people up to go to their jobs every day.”

Danielle Allen
Senior Vice President
Marketing and Communications
Flotek Industries, Inc.

Corporate Culture – It’s Not Just for Yogurt Anymore

Every company is the extension of the personality and mores of its founder or management. But how does the successful entrepreneurial company not only codify its culture into Mission, Vision and Values, but foster those values in the way it behaves? With an increasing importance placed on corporate culture, we interviewed Sue Burnett, Founder and President of staffing firm Burnett Specialists, Danielle Allen, Senior Vice President Marketing and Communications, Flotek Industries, Inc.; and IntrapriseTechKnowlogies’ Donny Shimamoto on the shift that growing companies must make to remain an engaging place to work for an often itinerant work force.