Long View Video Series

STRATEGY, INNOVATION & DIGITALIZATION

“I don’t think you can have a strategic plan without mission, vision and values.”

Danielle Allen
Senior VP Marketing & Communications
Flotek Industries, Inc.

Keeping a Strategic Plan on Track

 

Many middle market companies forget to think about the ‘bigger picture’ when it comes to creating their strategic plan. In reality, the strategic plan is driven by multiple financial and non-financial metrics. In this video, Danielle Allen, Senior VP Marketing & Communications of Flotek Industries, Inc., and Donny Shimamoto, Founder of IntrapriseTechKnowlogies LLC,¬†explain the¬†purpose of a strong strategic plan and its influence on business performance.