Long View Video Series

STRATEGY, INNOVATION & DIGITALIZATION

“If you can focus in on one thing, and be really good at it, you have a greater opportunity for success.”

Danielle Allen
Senior VP Marketing & Communications
Flotek Industries, Inc.

Managing Innovation

Innovation is a process, not a project.

Many middle market companies take the ‘scatter brain’ approach to innovation, attempting to focus on many different potentially ‘game changing’ projects to revolutionize their business. In this video, Danielle Allen, Senior VP of Marketing & Communications at Flotek Industries Inc, and Donny Shimamoto, Managing Director and Founder of Intraprise TechKnowlogies LLC discuss the processes needed to manage your innovation efforts and maximize their effectiveness. Hear a step by step process to create, experiment, adopt, and measure new innovative ideas that can kick start your business.