Long View Video Series

MARKETING & SALES EFFECTIVENESS

“You’ve got to be really clear that marketing and sales are really working together, even though they’re separate teams in separate departments.”

Rod Fernandez
President
Affordable Tours

Bridging the Marketing and Sales Chasm

In an earlier video, we heard about what entrepreneurs don’t understand about marketing. The waters are further muddied when the topics of marketing and sales enter the picture. And while there’s a distinction in the two disciplines, it is essential for these functions to work in harmony, or the discord can lead to reduced effectiveness for growing companies. Featuring Bill Penczak, Managing Director, Briggs & Veselka; Rod Fernandez, President, Affordable Tours; and Mush Khan, CEO & Board Member, APS Plastics & Manufacturing.