Long View Video Series

MARKETING & SALES EFFECTIVENESS

“We recommended that they do something way different and this really involved a leap of faith… it made a big difference”

Bill Penczak
Managing Director
Briggs & Veselka

Three Marketing Success Stories (That Require a Leap of Faith)

Is marketing an art or a science? The answer is “yes”. Sometimes company owners must yield to their gut instinct, and make a calculated risk in the hopes of a marketing success. In this video you’ll hear success stories borne of risk from Ryan Soroka, Entrebrewneur & Co-Founder, 8th Wonder Brewery and Eatsie Boys; Bill Penczak, Managing Director, Briggs & Veselka; and Mush Khan, CEO & Board Member, APS Plastics & Manufacturing.