Long View Video Series
MARKETING & SALES EFFECTIVENESS
“I really think to have a robust and successful marketing campaign, you really got to dive into the statistics and the science behind it. Who are your buyers? What are their behaviors?”
Entrebrewneur & Co-Founder
8th Wonder Brewery and Eatsie Boys
Lesson Learned: Understanding Your Customer
The most successful companies exhibit a laser focus when it comes to their customers. Yet as companies grow, management and owners tend to become more inwardly focused, which can distance them from their customers and the market. You’ll hear some valuable tips for staying connected to the market from Ryan Soroka from 8th Wonder Brewery; Mush Khan, CEO & Board Member, APS Plastics & Manufacturing; and Rod Fernandez, President, Affordable Tours.